Digital Marketing: The Definitive Guide to Digital Marketing


Digital marketing is the marketing and advertising of a business, person, product or service using online channels, electronic devices and digital technologies. Some examples of digital marketing include social media, email, pay-per-click (PPC), search engine optimization (SEO) and more.

How is digital marketing different from traditional marketing?

The difference between traditional marketing and digital marketing is simple.

Traditional marketing uses offline channels, whereas digital marketing uses digital channels. A traditional marketing campaign, for example, may use billboards, print ads and mailers, while a digital marketing campaign may use social media, blog posts and email to promote the business and its offerings. In recent years, the line between “traditional marketing” and “digital marketing” has begun to blur as even traditional channels such as billboards, TV advertising and direct mail have developed a digital component to them.

Why is digital marketing necessary?

For companies today, digital marketing matters because it provides:

  • Multiple Online Marketing Strategies
  • cost effective marketing solutions
  • level playing field
  • Advanced targeting and personalization options
  • Accurate campaign tracking and measurement
  • Continuous Campaign Performance Feedback
  • You can learn more about the benefits of digital marketing below.

Digital Marketing Provides Many Online Marketing Strategies With online marketing, your company can employ a variety of tactics. Examples of digital marketing strategy include:

  • SEO
  • PPC
  • content marketing
  • Conversion Rate Optimization (CRO)
  • Social Media Marketing and Advertising

and also
You have options, which are not always the case when using traditional marketing. With traditional marketing, you have fewer options. You only have a few channels available, such as radio, print and TV, and many of these channels are expensive, limiting your options.

Choosing to use digital marketing gives your company access to a variety of strategies. You can choose the ones that best match your business, goals and target market, which helps you maximize the impact of online marketing on your bottom line.

Digital Marketing Provides Cost Effective Marketing Solutions Price is another advantage of digital marketing.

Compared to traditional marketing, online marketing is extremely cost effective. If you advertise online, whether on social media, websites, or search engines, you determine your budget and bid for ad space. You have complete control over how much you spend, which is not the case when buying hoardings.

Flexibility is a great feature of digital marketing. Budgets and campaigns can be set to run anywhere from years to minutes. With precise targeting, businesses get the agility that’s often missing in traditional campaigns. For example, if you start a PPC campaign, and see that it is not performing, you can go ahead and stop that campaign. In comparison, once you buy a billboard, you have it for the entire duration of the contract, whether it works or not.

Digital Marketing Provides an Equal Opportunity

If you are a small to medium sized business (SMB), digital marketing also helps to differentiate your company from the big brands. This is because online marketing offers cost-effective solutions, such as SEO, that can help your business reach its audience.

Large corporations are able to market themselves in a way that SMBs often cannot. They take up major real estate with company locations. They employ a large number of cold-calling sales staff. They sponsor trade shows and conventions with elaborate displays.

With digital channels, clicking on an ad for a large corporation is as easy as clicking on an ad for a small business. A Facebook page for a Fortune 100 company resembles a Facebook page for a 5 person company.

This playground can also help your company bypass the big brands and reach your target market.

You don’t have to worry about how your online marketing budget will compete with the big brands. Digital marketing offers a number of cost-effective strategies, including SEO, that you can use to get your products or services in front of your audience.

Digital marketing offers advanced targeting and personalization options
Making web marketing a part of your business strategy also gives you access to a range of advanced targeting and personalization options. Traditional marketing, which is pervasive, cannot compete with what digital marketing can provide you when it comes to targeting.

For example, with online marketing, you can use targeting options such as:

  • age
  • place
  • interests
  • marital status
  • hobby
  • Device

and also
These targeting options can help you increase other benefits of digital marketing, such as its cost-effectiveness. For example,

tent with the following information:

  • Name
  • interests
  • purchase behavior

Creating a personalized experience for users, whether through your email marketing campaign or website, can lead to better marketing results. An email that recommends products based on a customer’s past buying behavior, for example, may lead to another sale and even a verbal recommendation.

arrow on target

Digital marketing provides accurate campaign tracking and measurement
Online marketing solves a traditional marketing problem – tracking.

With traditional marketing, it’s difficult to track whether someone found your business through a billboard, radio ad, or newsletter feature. While you can’t track your marketing efforts, you can’t measure their performance, which makes it challenging to prove your marketing value.

It is easy to track the performance and results of digital marketing.

Google tools like Google Analytics, Google Search Console and Google Ads make monitoring your strategy easy. For example, with Google Analytics, you can track website traffic, user behavior, and website conversions. In comparison, Google Ads provides a 360-degree view of your PPC ads. This type of website analytics is completely integral to any digital marketing strategy that is worth its salt.

Even better, you can use programs like Google Data Studio to compile all of your data into digital marketing reports that are easy to read and share. Such tools help you analyze as well as demonstrate the performance of online marketing.

Digital marketing provides continuous campaign performance feedback
Making digital marketing a part of your business strategy gives you access to a marketing approach that provides continuous feedback on the performance of your campaign, whether it’s your SEO strategy or PPC advertising.

For example, if you start a PPC campaign and update your targeting to exclude mobile devices, you may see a sudden drop in conversions. That immediate response helps you react faster. You can undo your targeting update and get your campaign back to optimal performance.

Even long-term strategies, such as SEO, provide consistent feedback.

For example, you can analyze your website traffic and website conversion rates to see if your keyword targeting strategy works well. This analysis can help you uncover other areas for improvement, such as the design and usability of your site, as well as the quality of the content.

With all its benefits, digital marketing is a great asset to companies including you.

How does digital marketing work?

You know the definition of digital marketing, but how does digital marketing work?

Online marketing works by developing a coordinated, omni-channel strategy that supports the unique buying journey of your target audience. This means that your business uses multiple channels such as social, email and search to support a broad strategy such as brand awareness, leads or sales. mega phone and line chart

For perspective, think about this digital marketing example:

  • Goal: Earn Leads
  • Channels: Search, Email, Digital Advertising


  1. Write a blog post that targets the mid-funnel (MOFU) requirement.
    Optimize blog posts for search engines and users.
  2. Include a dowsnlfoadable resource that requires users to share their email address.
    Create a drip campaign to drive those email subscribers into conversions.
    marketing targeting

This is a basic example, but the above scenario shows how companies can use digital marketing to achieve global goals, such as attracting leads. While you can use online marketing channels by themselves, they work best when used together, which is one of the biggest challenges for digital marketers.